My Luxury Lane - Questionnaire
About the Business and the Brand 1. What is your vision? To become India's premier online destination for authentic ethnic fashion, making traditional Indian wear accessible to modern women worldwide while preserving the craftsmanship and heritage of Indian textiles. 2. Social Proofs Brand mentions etc.: Growing e-commerce presence in ethnic fashion space Curated collection of authentic Indian wear Focus on quality and craftsmanship Social Media: Instagram: @myluxury_lane Active presence across multiple platforms Regular content showcasing ethnic fashion styling Impact Created: Helping women connect with their cultural roots through fashion Supporting traditional artisans and craftsmen Making ethnic wear more accessible online Awards and Achievements: Building brand recognition in competitive ethnic fashion market Growing customer base across India Developing strong digital presence Others: Focus on authentic Indian craftsmanship Emphasis on quality over quantity Social Links: Facebook: MyLuxury Lane Enterprise Instagram: @myluxury_lane LinkedIn: MyLuxury Lane Website: myluxurylane.in X (Twitter): @myluxurylane About the Product 1. What is it that you are offering to your customers (in 1 line)? Authentic, high-quality ethnic Indian fashion including sarees, kurtis, and gowns that blend traditional craftsmanship with contemporary style. 2. What are the USPs of your product? Authenticity: Genuine traditional Indian craftsmanship Quality: Premium fabrics and superior stitching Curation: Carefully selected pieces from skilled artisans Variety: Wide range of ethnic wear for different occasions Convenience: Online shopping with detailed product descriptions Cultural Heritage: Preserving traditional Indian textile arts 3. Key features of the product: Premium Fabrics: Cotton, silk, chiffon, georgette, and traditional weaves Traditional Techniques: Chikankari, block prints, embroidery work Size Range: Comprehensive sizing options Occasion Wear: From casual to festive and wedding collections Authentic Designs: Traditional motifs and contemporary adaptations Quality Assurance: Careful quality checks before dispatch 4. Key Benefits of the product: Cultural Connection: Helps women embrace their Indian heritage Confidence Boost: Flattering fits that enhance natural beauty Versatility: Suitable for various occasions and seasons Convenience: Shop authentic ethnic wear from home Investment: Quality pieces that last for years Style Statement: Stand out with unique, authentic designs Comfort: Comfortable fabrics suitable for Indian climate 5. What bonuses do you offer with the product and how much are they worth? 6. Do you offer a money back guarantee? If yes, within how many days of purchase? Yes, 2 -day exchange policy for unused items with tags intact (following standard e-commerce practices). 7. Please share the FAQs for your product: Q: What is the fabric quality like? A: We use premium quality fabrics sourced directly from trusted suppliers and artisans. Q: How do I choose the right size? A: Each product has detailed size charts and measurements. Our customer service team can also help with sizing queries. Q: Are these authentic traditional designs? A: Yes, all our pieces feature authentic traditional techniques and designs, many sourced directly from artisan communities. Q: What occasions are these suitable for? A: Our collection ranges from casual everyday wear to festive and wedding occasions. Q: Do you ship across India? A: Yes, we offer nationwide shipping with reliable courier partners. 8. What positioning has worked for your product in the past? "Authentic Heritage Fashion" - Emphasizing traditional craftsmanship "Modern Woman, Timeless Style" - Bridging traditional and contemporary "Curated Ethnic Collections" - Premium, handpicked selections "Quality over Quantity" - Focus on superior materials and craftsmanship 9. How many people have bought the product so far? Growing customer base with repeat customers, focusing on building long-term relationships rather than just transaction volume. 10. What is it that makes your product/offer 'click' with the audience? Emotional Connection: Helps women connect with their cultural identity Quality Assurance: Customers trust the authenticity and quality Unique Curation: Hard-to-find traditional pieces online Personal Touch: Understanding customer needs and preferences Value for Money: Quality pieces at competitive prices 11. What does "success" to your customer after buying your product look like? Confidence: Feeling beautiful and culturally connected Compliments: Receiving appreciation for their style choices Versatility: Having go-to ethnic wear for various occasions Investment: Owning quality pieces that last Cultural Pride: Embracing and showcasing Indian heritage 12. What happens NOW if they buy your product? Immediate access to premium ethnic fashion Customer support for any queries Quality assurance and authentic products Convenient home delivery 13. What happens months after purchase? Long-lasting quality pieces still in excellent condition Repeat purchase opportunities for new occasions 14. What are the MAJOR OBJECTIONS/REASONS people give for not buying your product/services? Immediate Need: "Need it urgently for an event" "Want to see multiple options before deciding" Prospect Insights a. What are their key motivations for buying your product? Special Occasions: Weddings, festivals, cultural events Professional Needs: Corporate ethnic wear requirements Personal Style: Building an ethnic wardrobe Cultural Connection: Staying connected to Indian heritage Quality Seeking: Looking for authentic, well-made pieces Convenience: Preferring online shopping over crowded markets b. What Needs/Desires/Wants of prospects does your product fulfill? Cultural Identity: Expressing Indian heritage through fashion Style Statement: Standing out with unique, authentic designs Quality Assurance: Owning well-made, durable ethnic wear Convenience: Shopping from home with curated selections Occasion Readiness: Being appropriately dressed for Indian events Investment: Building a timeless ethnic wardrobe c. What Problems/Pain Points/Fears/Frustrations of prospects does your product address? Shopping Frustrations: Crowded local markets and limited time for shopping Difficulty finding authentic traditional pieces Poor quality at high prices in many stores Limited variety in local ethnic wear shops Quality Concerns: Cheap fabrics that don't last Poor stitching and finishing in mass-produced items Colors fading after first wash Uncomfortable fits and poor draping Style Challenges: Feeling disconnected from traditional Indian fashion Not knowing how to style ethnic wear for different occasions Finding pieces that suit body type and personal style Keeping up with both traditional and contemporary trends Convenience Issues: Lack of time to visit multiple physical stores Limited options in smaller cities Difficulty in comparing prices and quality across stores Need for expert styling advice This questionnaire provides comprehensive insights into My Luxury Lane's positioning, target audience, and value proposition in the ethnic fashion market.